Post by toukirahmed4145 on Mar 11, 2024 5:17:23 GMT -5
Prepare a standard Excel or Notes file First of all, you need to prepare an Excel or Notes file in which to insert the data you will collect. Depending on the needs and popularity of the customer, as well as the strategy, a single file can be prepared referring to the brand name or the macro-area to which it belongs, or many more files if you need an in-depth overview of the brand's web reputation , of the macro-area or relevant sector and competitors, for comparison. Generally speaking the files are: Brand files. Macro-area file or relevant sector.
Competitors files , one or more depending on the Job Function Email Database customer's requests. Each file will also be made up of as many worksheets as there are "environments" in which you want to intercept the buzz useful for the web and SMM strategy that needs to be developed, i.e. blogs, forums and every single social network (Facebook, Twitter, Instagram, LinkedIn , etc.). Each worksheet must not be missing a column to insert: the date of publication of the buzz, the name of the person who published it, the buzz reference URL ,
The buzz in full or the most interesting parts, our notes or observations, for example "the comment has generated a discussion or is inserted in a discussion with n comments", and everything that may be useful to us to identify the buzz, a value that indicates the popularity and one the influence of the person and place where the buzz was identified, to highlight the ability of the message to reach more people. For your Web Listening I recommend you proceed by assigning a value to the different channels according to these indices.
Competitors files , one or more depending on the Job Function Email Database customer's requests. Each file will also be made up of as many worksheets as there are "environments" in which you want to intercept the buzz useful for the web and SMM strategy that needs to be developed, i.e. blogs, forums and every single social network (Facebook, Twitter, Instagram, LinkedIn , etc.). Each worksheet must not be missing a column to insert: the date of publication of the buzz, the name of the person who published it, the buzz reference URL ,
The buzz in full or the most interesting parts, our notes or observations, for example "the comment has generated a discussion or is inserted in a discussion with n comments", and everything that may be useful to us to identify the buzz, a value that indicates the popularity and one the influence of the person and place where the buzz was identified, to highlight the ability of the message to reach more people. For your Web Listening I recommend you proceed by assigning a value to the different channels according to these indices.