Post by account_disabled on Mar 5, 2024 4:54:44 GMT -5
According to our Content Marketing Survey , 70% of marketers measure the performance of their content based on traffic, 38% based on social shares, and 31% based on backlinks. Therefore, it would be interesting to find out which content features can help increase page views and make a blog post more shareable and linkable. Of course, the performance of a copy depends first of all on its originality and relevance, but factors such as the number of words, titles, text structure and images certainly play their role. Using our data and guided by the curiosity of those who work in marketing, we analyzed the visits, backlinks and social shares of over 1,200,000 articles that we chose from domains with a blog section that had from 30,000 up to 500,000 sessions. We tried to establish a correlation between metrics and different elements and features of the text. In particular: Length (i.e. number of words) Titles (including title types and H1 length) Structure (including heading depth and presence of lists) Visual content (including the presence of images and videos) We are excited to present the results of this study below and hope they will help you improve your blog. ***The research presented here was conducted as part of the Global State of Content Marketing Report 2020 .
The report is designed to allow content marketing specialists to explore industry Venezuela Phone Number best practices and enhance their strategies. *** Main research findings Longreads (articles over 7,000 words) are the absolute leaders in terms of content performance, generating almost 4 times more traffic than medium-length articles (900-1,200 words). More than half of posts with a complex structure (h2 + h3 + h4) perform highly in terms of traffic and engagement. 44% of posts with a simple structure (h2 + h3) also perform well. 39% of content without structure (without h2) performs poorly in terms of traffic and engagement. Posts containing at least one list per 500 words of plain text get 70% more traffic than posts without lists. 10 to 13 word titles generate double the traffic and 1.5x more shares than shorter titles (7 words). Posts with at least one image receive double the traffic than posts containing only text. These also get 30% more shares and 25% more backlinks. Content length A 2019 study by researchers at the Technical University of Denmark suggests that, due to the amount of information presented to the public, global attention spans are shrinking.
At the same time, however, the average length of posts increased by approximately 42% between 2014 and 2018, going from 800 words to 1,151. Key Point: Articles over 7,000 words generate nearly 4x more traffic and 43% more shares than average-length articles (900-1,200 words). Meanwhile, short posts (300-900 words) get 21% less traffic and 75% fewer backlinks than medium-length articles (900-1,200 words). Key Point: Less than half of articles between 300 and 900 words get shared, while over 80% of articles over 7,000 words get shares. While long-form content is clearly the "winner" here, it's important to understand that simply writing longer articles isn't a guarantee of success, nor will it automatically get you more traffic. In fact, longreads probably work better because they provide users with in-depth information on a topic, not just because they contain more words. When creating your text, you should keep this in mind. Focus on the fundamental elements of successful content, such as creating unique and engaging copy, doing thorough research and providing relevant information, rather than simply thinking about the length of the content. This also ties into what your users are searching for.
The report is designed to allow content marketing specialists to explore industry Venezuela Phone Number best practices and enhance their strategies. *** Main research findings Longreads (articles over 7,000 words) are the absolute leaders in terms of content performance, generating almost 4 times more traffic than medium-length articles (900-1,200 words). More than half of posts with a complex structure (h2 + h3 + h4) perform highly in terms of traffic and engagement. 44% of posts with a simple structure (h2 + h3) also perform well. 39% of content without structure (without h2) performs poorly in terms of traffic and engagement. Posts containing at least one list per 500 words of plain text get 70% more traffic than posts without lists. 10 to 13 word titles generate double the traffic and 1.5x more shares than shorter titles (7 words). Posts with at least one image receive double the traffic than posts containing only text. These also get 30% more shares and 25% more backlinks. Content length A 2019 study by researchers at the Technical University of Denmark suggests that, due to the amount of information presented to the public, global attention spans are shrinking.
At the same time, however, the average length of posts increased by approximately 42% between 2014 and 2018, going from 800 words to 1,151. Key Point: Articles over 7,000 words generate nearly 4x more traffic and 43% more shares than average-length articles (900-1,200 words). Meanwhile, short posts (300-900 words) get 21% less traffic and 75% fewer backlinks than medium-length articles (900-1,200 words). Key Point: Less than half of articles between 300 and 900 words get shared, while over 80% of articles over 7,000 words get shares. While long-form content is clearly the "winner" here, it's important to understand that simply writing longer articles isn't a guarantee of success, nor will it automatically get you more traffic. In fact, longreads probably work better because they provide users with in-depth information on a topic, not just because they contain more words. When creating your text, you should keep this in mind. Focus on the fundamental elements of successful content, such as creating unique and engaging copy, doing thorough research and providing relevant information, rather than simply thinking about the length of the content. This also ties into what your users are searching for.