Post by account_disabled on Feb 23, 2024 23:15:12 GMT -5
Research company Bulbshare publishedreportabout the reaction of postmillennials (Generation Z) to online advertising. According to statistics, most consumers of this age block advertising. What is it connected with? Bulbshare report Read also : A marketer's calendar — summer infomercials in wartime The report, titled Ad Blockers and Advocacy: Why Generation Z Blocks Paid Ads in Favor of Real Voices, claims that 99% of consumers will click the skip button on an ad if they can. Almost 63% use a blocker to avoid online ads. 75% try to avoid advertising whenever possible; 42% are more likely to hit the skip button; 50% will always skip ads. Bulbshare report As a reminder, postmillennials are the generations born after 1995 (between 1997 and 2012) and are carriers of digital technologies.
This is the first generation to be born, raised and developed in an age of multiple digital means of communication including search engines, youtube tutorials, videos and instant messaging. At the same time, unlike today's young generations, who are constantly Asia Phone Number List online, postmillennials prefer to live in the physical world as well. The high percentage of rejection by users is due to the large number of intrusive advertisements. The report shows that almost 74% of consumers feel inundated with advertising. In this regard, over the past decade, brands have increasingly supplemented traditional advertising efforts with influencer marketing. However, consumers still do not 100% trust influencers in collaboration with a brand. Bulbshare research shows that 84% of Generation Z consumers have given up on authority.
They tend to make purchases based on reliable recommendations. In fact, 86% would be more likely to buy a product recommended by a friend than an influencer. Bulbshare founder and CEO Matt Hay says: “In fact, Generation Z consumers really want it. About three 74% agree to promote a product online that they really like. What's more, 88% are enthusiastic about working with brands and 76% said they enjoy doing product reviews.” According to him, it is necessary that brands do not just have products worth recommending. In addition, they created communities where users can find real recommendations. 69% believe that product placement is effective; 58% agree that it is only effective when done delicately.
This is the first generation to be born, raised and developed in an age of multiple digital means of communication including search engines, youtube tutorials, videos and instant messaging. At the same time, unlike today's young generations, who are constantly Asia Phone Number List online, postmillennials prefer to live in the physical world as well. The high percentage of rejection by users is due to the large number of intrusive advertisements. The report shows that almost 74% of consumers feel inundated with advertising. In this regard, over the past decade, brands have increasingly supplemented traditional advertising efforts with influencer marketing. However, consumers still do not 100% trust influencers in collaboration with a brand. Bulbshare research shows that 84% of Generation Z consumers have given up on authority.
They tend to make purchases based on reliable recommendations. In fact, 86% would be more likely to buy a product recommended by a friend than an influencer. Bulbshare founder and CEO Matt Hay says: “In fact, Generation Z consumers really want it. About three 74% agree to promote a product online that they really like. What's more, 88% are enthusiastic about working with brands and 76% said they enjoy doing product reviews.” According to him, it is necessary that brands do not just have products worth recommending. In addition, they created communities where users can find real recommendations. 69% believe that product placement is effective; 58% agree that it is only effective when done delicately.